Prime explores contemporary consumer culture through environments built from Amazon packaging, domestic objects, and familiar brands.

Anonymous figures concealed beneath shipping boxes inhabit staged interiors where products, nostalgia, and aspiration accumulate into unexpected environments. The Amazon box functions as both disguise and symbol, representing convenience, anonymity, and the endless promise of fulfilment. 

Brightly coloured and visually excessive, the photographs transform packaging into costume and products into characters. Here, consumption itself becomes a performance, revealing the strange ways identity is shaped through the objects we acquire and the delivery systems we rely on.